Precisely as the introduction of this reading suggested what to appreciate this essay about, I was able to identify Schlosser's brilliant ability of making a strong indictment without sounding harshly judgmental or polemical. Schlosser indeed showcased his ability to lay out intensive facts and maintain his objective, therefore, trust worthy tone and voice throughout the entire essay.
The claim of facts insisted by the author throughout the entire reading provides a straightforward warrant where children of our society have been victims by the lustful greed of the advertising industry, and it's only gotten worse since the 1980s, 'the decade of the child consumer.'
The claim of facts insisted by the author throughout the entire reading provides a straightforward warrant where children of our society have been victims by the lustful greed of the advertising industry, and it's only gotten worse since the 1980s, 'the decade of the child consumer.'
The main claim that Schlosser made in this essay is Madison Avenue has sought after children, as young as age of two, their immature prey. The advertising industry has invested and constructed their strategic schemes with arsenal aiming at the youngest of the country for not only childhood, but a life time consumerism. Schlosser pointed out, "Hoping that nostalgic childhood memories of a brand will lead to a life time of purchases, companies now plan "cradle-to-grave" advertising strategies." He continued, "They have come to believe what Ray Kroc and Walt Disney realized long ago -- a person's "brand loyalty" maybe begin as early as the age of two. Indeed, market research has found that children often recognized a brand logo before they can recognize their own name." In essence, the advertising industry has and will continue to stalk our young citizens incessantly. Its seize will not cease, especially, as the Internet has become common and regularly used.
Madison Avenue inspects and surveys, purposefully, their young and impressionable audience, the children, their tastes, and their behaviors. From their finding, they build and design commercials satiable for children even to affect their beliefs. They plot and design, carefully, the characters of the commercial to speak directly to the children, the effect on children even shown in products that are not age appropriate such as cigarettes and beer.
The industry has been reckless in predating kid kustomers to feed their insatiable greed. They entice the children to whine and demand their guilty and pleasing parents, who spend less and less time from being with their children at home.
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